In 1946, a Black army sergeant on his way home to South Carolina after serving in WWII, was pulled from a bus by local police chief, savagely beaten and permanently blinded. The key art needed to illustrate how a horrific incident of racial violence became a powerful catalyst for the civil rights movement.
Finding a middle ground that is powerful but not too sensationalist or exploitative, the creative shows Woodard with the American flag strategically positioned over his blinded eyes, symbolizing the country he fought for, and the country that betrayed him.
The key art drove interest and awareness for the film and for Woodard’s largely unknown story, driving tune-in and streaming views. It was repurposed for social and digital.