Polpetta is part of The Fantauzzo hotel which is the newest Art Series Hotel. Open to hotel guests and locals alike, the restaurant required an independent identity, with a nod to the hotel artist’s Italian roots. The F&B concept was to create a casual all day Italian eatery and wine bar – an Italian trattoria with grass roots Italian cooking inspired by the streets of Rome. A place that serves fuss free Italian food with big personality and true character. To resonate with the the sleek hotel, the interior blends the traditional with a contemporary, light and urban feel. Exposed concrete walls offset by multiple wooden surfaces, exposed air conditioning ducks and a mix of traditional plates found in Nona’s crockery cabinet.
Creating a successful brand for Polpetta was about creating a brand that has as much character and personality as it’s dishes. A brand that is fun and approachable whilst also being contemporary and sleek. The brand identity celebrates the authentic Italian F&B concept. It ties in with the contemporary interior, whilst adding a fun and lighthearted tone to the brand that increases accessibility, and a boldness and confidence that increases brand visibility.
Inspired by Italy’s joyous eating culture, the visual identity illustrates the ‘Meatball Mafia’ – a friendly gang inspired by traditional Italian menus and shop signs, fresh ingredients, and the fun and fuss free idea of Polpetta. The typography takes inspiration from the high impact designs of Lambretta and Vespa for a quintessential Italian feel. The reduced colour palleted celebrate’s Italy’s love for the colour red, and infuses a contemporary look that holds the brand together. The various assets marry up to a strong identity, with a flexibility to be applied in ever changing inspired ways.
Overall the brand evokes a certain emotional and visual connection to the culture of trattorias and the buzzing streets of Rome. It avoids obvious cliche references in favour of developing something that was unique and authentic to the brand. The brand is build on elements that have a cultural and visual relevance, re-contextualizing them to bring them into a contemporary space. It also furthers the current movement of high quality eateries being fun and full of character and departing from their white table cloth stigma.
Toben Unit 8 / 1 Danks Street WATERLOO, NSW 2017 AU