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We developed a wordmark that portrays Norman B. Leventhal Center for Advanced Urbanism's bi-annual theme, Equitable Resilience.
Using type, we developed a wordmark that changed weights with every use to show Equitable Resilience. We also created a GIF with all the weights changing within the animation for the e-newsletter that signified Equitable Resilience.
With results that were clear and eye-catching in getting across the bi-annual theme.