Create a print ad campaign for Kleenex.

I wanted to come up with a creative way of depicting the use of Kleenex without ever having to show the product itself. I also wanted to lean on the familiarity of the product with how people tend to use the word “Kleenex” to mean “tissue.”

I came up with the idea to use nature to convey human feeling of sneezing, blowing your nose and crying. I did that with a geyser, volcano and a leaf with dew respectively.