The goal of this project is to communicate the spectular zooming capabilities of the Nikon COOLPIX P900 digital camera in a visual and creative way through making three print advertisements. The camera is currently the most technologically advanced digital camera on the market, and can magnify objects with an impressive 83x optical zoom and a 166x dynamic fine zoom.

To showcase the product's benefits creatively, I paid close attention to the insight that taking a photo with a Nikon camera will yield the same results as if you're standing right next to the object. To execute this idea, I depicted various photographers standing right in with the action, and taking their photos extremely close to their subjects.

As a result, I created a visually dynamic campaign that communicates the project goals.