To push Amazon sales of Stubb’s Bar-B-Q Sauce during the height of BBQ season, Stubb’s Legendary Bar-B-Q Sauce is bringing late local west Texas barbecue hero, and beloved Stubb’s founder, C.B. Stubblefield, to life with a little help from Amazon Alexa.
As part of its latest campaign created by agency of record, Proof Advertising, C.B. Stubblefield, who passed away in 1995, and whose soul-filled Texas restaurants long drew the likes of storied blues musicians to stop in and literally “sing for their supper,” is getting his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield, to bring recipes, stories, cooking tips, blues tunes, and some larger than life personality to Alexa users, straight from the man behind the brand.
With Alexa, we’re using actual, historic recordings of the man mixed with technology in an innovative way allowing Alexa to interact with both Stubb and the user to serve up Bar-B-Q wisdom from the late C.B. Stubblefield himself.