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- Award
- Silver
- Agency
- Daniel Hechter Paris
- Client
- Daniel Hechter Paris France
- Art Director
- Kareen Hechter + Amyn Nasser
- Category
- Fashion
- Country
- France
- Award
- Silver
- Agency
- Daniel Hechter Paris
- Client
- Daniel Hechter Paris France
- Art Director
- Kareen Hechter + Amyn Nasser
- Category
- Fashion
- Country
- France
- Title
- AH LA BELLE VIE
- Designer
- Daniel Hechter Paris
- Photographer
- Amyn Nasser
- Artist
- Amyn Nasser
- Wardrobe
- Daniel Hechter Paris
- Production Partner
- Pin-Up Studio Paris France
- Model
- Supermodel Yasmeen Ghauri
- Supermodel Antonis Fragakis
- Supermodel Ilonka Toppenberg
- Supermodel Helena Christensen
- Supermodel Actress Claudia Schiffer
- Supermodel Susan Holmes McKagan
- Supermodel Luca
- Main Contributor
- Amyn Nasser
- Location
- Paris France - St. Tropez France
- Camera Used
- Nikon + Pentax
- Art Producer
- Amyn Nasser + Kareen Hechter
- Account Executive
- Kareen Hechter
Assignment
A Brand Campaign based on ::: The Good Life We Live When We Live The Life We Want. (Campaign Slogan)
Impulsive Spontaneity Trés Chic Lifestyle + Charmingly Playful! Bon Chic Bon Genre!
A Fashion Advertising Campaign to include the playful Love Affair of Paris, the Romance of Life, the Love of Seduction and Charm, the Style of All of Us - Everyday - where in the City of Paris, it is the City of the Love of the Romance. Daniel Hechter, the designer, allowed me the full scope of directing and guiding this style of advertising over the course of the full campaign over 8 years.
Photographed in Paris France, St. Tropez France, Deauville France among other locations in the Worldwide Campaign over the years.
Approach
High Energy with a natural spontaneous combustion of friends and relationships not often seen in Fashion Magazines with a natural interaction.
Of course, it was set up so that the set up was a set up!
A Brand Campaign based on The Good Life We Live When We Live The Life We Want.
Impulsive Spontaneity Trés Chic Lifestyle + Charmingly Playful! Bon Chic Bon Genre!
A Fashion Advertising Campaign to include the playful Love Affair of Paris, the Romance of Life, the Love of Seduction and Charm, the Style of All of Us - Everyday - where in the City of Paris, it is the City of the Love of the Romance. Daniel Hechter, the designer, allowed me the full scope of directing and guiding this style of advertising over the course of the full campaign over 8 years.
Results
Super successful Campaign across France and Paris with beautiful Catalog Books and Posters and Billboards.
A Brand Campaign based on The Good Life We Live When We Live The Life We Want.
Impulsive Spontaneity Trés Chic Lifestyle + Charmingly Playful! Bon Chic Bon Genre!
A Fashion Advertising Campaign to include the playful Love Affair of Paris, the Romance of Life, the Love of Seduction and Charm, the Style of All of Us - Everyday - where in the City of Paris, it is the City of the Love of the Romance. Daniel Hechter, the designer, allowed me the full scope of directing and guiding this style of advertising over the course of the full campaign over 8 years.
