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We were approached by Lorton to create a brand identity that could stand the test of time. The identity needed to be flexible enough to work across various business areas and be instantly recognisable.
Using a stylised zoetrope as our main inspiration, Lorton’s new identity encompasses a family of related brands and assets plus an inaugural animated ident for the company’s filmed entertainment releases.
The identity’s flexibility allows multiple opportunities to display cinematic imagery without complicating the photographic assets or losing the impact of the brand.
The identity is currently being rolled out across print & online materials, however it has already been picked up in the press.
What we delivered:- Logo Design- Brand Identity- Brand Guidelines- Film Ident Animation & Sound Design