The assignment is to make a film poster using hand manipulated typography for a film. My film was On the Waterfront, a boxing film. I chose to focus on a simple headline, "Pound for Pound" and photograph a model with a black eye and bruise typography to elude to the fact that this model was in a fight.
I began this process by thumbnails including ways I can hand manipulate typography and include a photograph to modernize this old film. I played many times with paint and markers and eventually landed on using make up for the black eye/bruise effect. I shot these photos in a studio and played with lighting. The lighting may have been the biggest challenge because I wanted the typography to be the hero of this piece, but also still have most of the model's face included so that it would make this piece stronger. I edited the lighting even more in photoshop to highlight the headline within the natural highlights of the model's face.
Most of the feedback I received was about how unique this piece is and how it was taken a different direction than what would commonly be taken. Clients have also commented on how well the lighting works with the typography, for example, the shadow on the "D" in the first "pound" blends nicely and adds more interest and reality to the piece. I also got great feedback about the crop of the piece and the facial expression/position of the model. Having the model look out makes him less distracting and just lets the typography be the hero once again. The texture was also well liked among my audience, it adds just enough grunge to the piece to make this match the mood of the film.