A program of work was created to explore, define, document and implement the new brand across markets globally. Working closely with the Blundstone marketing team, their supporting agencies in Hobart, Sydney and Los Angeles we gathered campaign and marketing collateral for both workwear and lifestyle brands.
Insight — Focus on the wearers not the boots.
As a brand Blundstone represents action and initiative — "no one puts on a pair of Blunnies to stand still".
Blundstone would not be here today if it had stood still; if it hadn’t continued to adapt, innovate and change. That’s what it takes to grow a legacy over decades, centuries even, and it’s what they will continue to do.
This Brand Essence 'Never Stand Still' is central to the Blundstone DNA. It is evident in everything the brand does: culture and people, products and services, the way they work and communicate.
The Brand Essence moves the focus from product to people — a strategic shift that became the foundations for all aspects of the Blundstone brand.