Lake of Bays Brewing Co. is a craft brewery located in Baysville, Lake of Bays, Ontario. They needed a new can design for one of their new seasonal releases – A Summer Gose (goes-uh) craft beer.
Approach
A perfect catch for Summer! The name Spin Dive (a lime green fishing lure) was inspired by the tart natural ingredients – splash of lime and touch of sea salt – which led to an illustrated underwater fishing scene that wrapped around the can.
Results
A successful summer craft beer release for Lake of Bays Brewing Co.