We studied the client’s brand guidelines, and decided early on to take use of one of Jabil’s brand elements, The Chevron, as our primary graphic language. Instead of using it as an arrow, we gave it another life by using it to frame images and highlight important information. This, while still enhancing the main message of “moving forward”. Through thoughtful layout design the chevron literally moves forward, as the reader clicks through the pdf, which enhances this message even more so. We also focused heavily on sourcing thoughtful images throughout the report to tell Jabil’s story in a visually interesting way.
