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Poster was created to increase interest in participation for local ADDY competition in Austin, TX. Used a broad campaign to reinforce the importance of the individual people behind the creative work. Used “Show” to draw people into the poster and paid off with “Yourself” once the poster was flipped. People loved the playfulness of the poster. Some posted only one side. Others flipped their poster from time to time. And others asked for additional posters so that they could have both displayed at the same time.