Reimagine an established fro-yo shop as it takes on better-for-you breakfast and a curated selection of snacks.
When East Coast based fro-yo favorite 16 Handles added day parts and product to include breakfast and all-day snacks, they tasked Fame with a store redesign. This strategic shift aligned with a slightly more sophisticated target and the environment needed to appeal to her sensibilities, from palette and surfaces, to technology and merchandising. The design refresh and new product offerings successfully broadened the appeal, enticing young professionals to stop in for a better-for-you breakfast on their way to work, or for a quick snack from an expertly edited selection.
Consumers are embracing the healthier alternative to breakfast and snacks from a trusted brand.