The “Oak in O” is a result of the collaboration between Copper Oak Management Consulting, Nina Zettler (Designer) and Onelio GmbH (credit due to Marvin Albrecht and Andre Lederer)
We chose to unite the oak, a strong durable tree, with flexible copper to represent the sustainability of business transformation which is at the heart of our business. The oak tree in O (Font: Bernhard Modern) refers to the wordmark, which is also written in that font. The "O" stands for the endless cycle of transformation: Analyse-Design-Implement-Test-Release-Analyse.