The logo has been developed for a newly setup company. Requirements were: it must be orange or copper; it must be with a oak, which is the symbol of sustainability and strength of Germany; customers must recognise it at first glance.

The “Oak in O” is a result of the collaboration between Copper Oak Management Consulting, Nina Zettler (Designer) and Onelio GmbH (credit due to Marvin Albrecht and Andre Lederer)
We chose to unite the oak, a strong durable tree, with flexible copper to represent the sustainability of business transformation which is at the heart of our business. The oak tree in O (Font: Bernhard Modern) refers to the wordmark, which is also written in that font. The "O" stands for the endless cycle of transformation: Analyse-Design-Implement-Test-Release-Analyse.

The customer's reaction was very positive. The design and the utilisation on website and on the back of the business cards generated a lot of compliments. 3 customers have kept the corporate presentation on their desk with a big Logo at the front page because it is looking good.