Working in partnership with world-famous record producer Tony Visconti, the British Library, and the London Science Museum, Kingston University London launched the Visconti Studio. Frost Creative was appointed to create a new identity, marketing collateral and website for a truly unique recording facility. Tony Visconti's name is globally recognised within the music industry and we were delighted to have been chosen as the creative agency to partner with them. The recording facility is primarily a research facility for students but it is also open to professional artists to use the space commercially. The purpose of the branding project was to increase student applications for degree course, attract professional artists to use the facility on a commercial basis and attract research practitioners.
We worked very closely with Kingston University, its professor of music Isabella van Elferen and her team which including Tony Visconti to research the market, understand their goals and develop a brand proposition which would underpin everything we developed from a design and marketing perspective. We also spent a couple of days at the music facility watching students and professional music artists at work to fully immerse ourselves in the project. The Visconti Studio logo design is very simple, it references the extraordinary 300m2 octagonal live room that is the only one of its kind in the UK, the typography is strategically positioned where the recording space overlooks the live room. It just works. We also carried the octagon shape through into the visual system.
The Brand was launched in September with massive applause from the 100s of people present. Since launch they studio has already had bookings from well known professional artists such as Mary Epworth and an 8% increase in student course applications. This is early days still but the outlook looks good.