I chose to target an older audience and focus on the longevity of the success of the Reese's brand through the incorporation of famous works of art. The ads establish Reese's as simply being a chocolate masterpiece and a treat that anyone can enjoy. This is supported by referencing the long-lasting success through a visual relationship between this snack and prestigious well-known works of art. The paintings themselves have been edited in order to incorporate the familiar orange color of the brand and make the reference to Reese's clear.
