Peloton Land Solutions is a Civil Engineering Firm. Our assignment was to uniquely position Peloton Land Solutions as a transformative engineering firm. In a world of me too, big engineering firms Peloton Land Solutions created their firm with more than partners names on the door and to disrupt a stale business model and not very sexy industry.
Their name was based off the French definition of a "Platoon" or Team. Their team approach to engineering provided the essence In our positioning statement of "Gain Ground. In a race, at city hall, with land developers "Gain Ground" is what Peloton does literally for their clients. They maximize land use with unique solutions for development. Case studies of land reclamation in lake areas, in deserts, in areas no one thought feasible to engineer solutions, Peloton has brought the transformative thinking to the business of moving dirt through creative engineering.
The Campaign has launched in Spring of 2018. The disruptive nature of the visuals in a sea of sameness has resulted in positive feedback from clients looking to maximize their land holdings.