Their name was based off the French definition of a "Platoon" or Team. Their team approach to engineering provided the essence In our positioning statement of "Gain Ground. In a race, at city hall, with land developers "Gain Ground" is what Peloton does literally for their clients. They maximize land use with unique solutions for development. Case studies of land reclamation in lake areas, in deserts, in areas no one thought feasible to engineer solutions, Peloton has brought the transformative thinking to the business of moving dirt through creative engineering.