The goal for this project was to create a new logo for the rebrand of a construction company called Pacific Tech Construction. The company is now called Helen Masonry.
The approach behind the logo uses the name that is based on a near by mountain, Mount Helen, and combines it with a trowel that is used to smooth out cement on the floor. Not only that, but the logo color scheme is based on the colors you would see in the mountain range.
Since the company specializes in cement work, the logo was a success by being able to combine both what they are good at and the near by landmark.