We wanted to support a small business owner with her innovative skincare formulation by launching the product we believe in and setting her up for success as she embarks on her journey.
Primary audience is women 25 to 40.

It is always wonderful to work with the founders directly. We've had many conversations to understand her vision. Pictures of her home and favorite art might have been sent to share her personal vibe and taste. It was refined, intelligent and simple. The biggest challenge was a small budget. We did extensive research of existing stock forms (which are always cheaper to produce). And came up with elegant typographic solution that felt fresh, understated and chic.

During our meetings we always came back to one idea. The bottle should be worth having on your desk along with your favorite 'byredo' candle. It should feel like a product you'd want to invest in. And it is exactly that we were able to accomplish.