Babaà is a Spanish clothing brand born around the core value of sustainability, using only local and natural materials. The main sales channel is its online store, www.babaa.es, so most of its products reach customers by shipping. This sales process is identified from Babaà as an opportunity to show the values of the brand with some extra corporate element, which reinforces the positioning and lifestyle that Babaà encourages.
Since the packaging of Baba's clothing shipments consists of a kraft type bag, very tight to the product, it was necessary to generate a small corporate piece, light and that did not suffer deformations due to shocks or by the pressure of the bag itself.
For this reason, we propose a drop-down that, collected, measures only 90x116mm. A piece perfectly adaptable to each shipment. Once fully deployed it becomes a large poster, oval format, with dimensions of 340x1000mm. On one side it presents an aphoristic quote from the writer Juan Ramón Jiménez, making clear the brand's interest in literature and the roots of his home country. The other side features a series of product photos combined with "inspiring" images close to the Babaà universe, which make this piece a preservable aesthetic element.
In just two weeks the first drop-down run sold out, so a second remittance had to be re-edited in record time. There were many - and still are many - customers who write gratefully for this extra detail to their purchases.