"Just" is an innovative company in the field of food and beverages. It produces machines that measure the exact quantities of liquid and solid materials, mostly coffee and sugar.
The idea is a bold design of the letter "J", a monogram that reflects the values of the company -innovation, accuracy, reliability. At the same time the white space implies a cup.
The goal of the logo is to be recognizable from the consumers as a sign of quality and perfect taste. And so it is.