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With the introduction of an all-new quad-driver earphone, Shure needed a packaging solution that communicated the clarity and detail the product was engineered to deliver.
We started with a meticulously photographed product image, then added an oversized Shure logo as a subtle background to dramatically highlight the brand for its audiophile customers.
Our approach, enhanced by limiting extraneous details, gave the package a clean, elegant purity that perfectly complements the sonic masterpiece within.