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- Award
- Silver
- Agency
- CF Napa Brand Design
- Client
- Guarachi Wine Partners
- Designer
- Antonio Rivera
- Category
- Beverage
- Country
- United States of America
- Award
- Silver
- Agency
- CF Napa Brand Design
- Client
- Guarachi Wine Partners
- Designer
- Antonio Rivera
- Category
- Beverage
- Country
- United States of America
- Title
- Bacon
- Creative Director
- David Schuemann
- Kevin Reeves
- Art Director
- Antonio Rivera
- Design Firm
- CF Napa Brand Design
Assignment
Guarachi Wine Partners wanted to create a red wine brand, targeted primarily to men, built on the name Bacon with the tagline “Everyone Loves Bacon.”
Approach
The label is printed on a real wood veneer substrate. A registered deboss and brown ink give it a fire-branded feel that harkens back to roadside barbeque restaurants. The logo cleverly creates an icon of a pig that is formed out of the letter B turned sideways to become the pig’s snout.
Results
Bacon just launched and has been very well received. The wood substrate used for the label has proven to be a head turner.
Contact Information
- Company Name
- CF Napa Brand Design
- Phone
- 7072651891
- cfnapa@cfnapa.com
- Website
- www.cfnapa.com
- Address
- 2787 Napa Valley Corporate Drive
Napa, CA
94558 US