Guarachi Wine Partners wanted to create a red wine brand, targeted primarily to men, built on the name Bacon with the tagline “Everyone Loves Bacon.”

The label is printed on a real wood veneer substrate. A registered deboss and brown ink give it a fire-branded feel that harkens back to roadside barbeque restaurants. The logo cleverly creates an icon of a pig that is formed out of the letter B turned sideways to become the pig’s snout.

Bacon just launched and has been very well received. The wood substrate used for the label has proven to be a head turner.