Approach started with typography and how the form of an "S" was similar to the top view of a kayak. Using the letter form helped structure the logo and give it something to reference. Color use was approached through visiting a home town river. Using blue for the main color since Kayakers are on the water. Secondary color of orange (Rust) was used because while visiting the river in my home town, sulfer was mixing with water creating a beautiful deep orange.
