The goal of this project was to create a pictorial mark and propose a name for a Tattoo or Piercing business using a morphological approach to combine two different objects.
Approach
The process began with an extensive wordlist of different categories, then exploring a plethora of thumbnails. The strongest ideas were then vectorized and refined using Adobe Illustrator. After successfully creating a black and white mark, color and type were explored and added.
Results
The project was successful because it combines two different elements and communicates what the business is about in whimsical and unusual way.
