The Marketing Association of Galicia (Spain) did not commission posters to promote and make the message that marketing is useful and helps consumers differentiate some products from others and choose well.
For this, we created a series of posters highlighting the values that affect socially in the choice of one product instead of another. In this poster we represent the option of choosing glass that is a material reused to choose plastic that is a less sustainable product. A scale where glass has more weight and is more important in the process of sustainability and environmental protection.
The result was overwhelming and positive response, reaching the message to many people.