Capital Benoit, an asset management company, took advantage of its 25th anniversary to gather its entire family together and invite new investors to a special event. The theme of the evening played upon the fact that the company's expertise comes from an ancestral heritage that guarantees future success. The studio developed their visual signature and stationery, a new logo and communications pieces related to the event celebrating the 25th anniversary of Capital Benoit.

The invitation to the party set the tone. The design reflects the relationship of the present to the past, all with warm elegance. The past is embodied by metallic bronze representing the metal forge and a sense of modernity is felt through the use of vibrant green. A simple iconographic language associated with a classic typography emphasizes the nobility of Capital Benoit values. The numbers representing the anniversary date make an intelligent reference to wrought iron, an updated metal.