Audi cars are all about luxury, modernity, and innovation. The design of the annual report needed to reflect all of these characteristics, all while making the information easily accessible. The use of ample white space, combined with the sans-serif typography, creates a design that is elegant and modern. The occasional use of italics and horizontal red lines help create movement throughout the pages, in a way mirroring the tail lights of cars passing by in the highway. Overall, the design plays and aims to emphasize the horizontal dimensions of the booklet in order to communicate the forward-thinking nature of Audi engineering.
