CREATE CONSCIENCE ABOUT THE AIR POLLUTION ISSUE IN THE CITY OF MADRID
Approach
PLACE PIGMENTED TABLETS IN THE EXHAUST PIPES OF THE CARS, TURNING THE INVISIBLE POLLUTION INTO A VISIBLE PROBLEM.
Results
MAKING PEOPLE AWARE OF HOW BIG OF AN ISSUE DRIVING CARS IS IN THE CITY OF MADRID BY CONVERTING THE POLLUTION THAT COMES OUT OF THEIR EXHAUST PIPES INTO COLORFUL SMOKE.
