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Design new environmentally sensitive packaging for ArrayFine Dining Cutlery using original branding.
noun. An impressive display or range of a particular type of thing.An ordered arrangement, in particular.
verb. Display or arrange (things) in a particular way.
Array’s logo mark was inspired by the fine coordination of cutlery anda humans obsession with keeping it organized. The letters have beenarranged in an unique orderly display, paired with a white square torepresent the dining room table and the arrangement of placesettings. After the slip cover is removed, the colours of the organizerremain solid, with no decalling. This helps the organizer seamlessly fitinto the consumers modern kitchen décor.
ARRAY’s new packaging solution also acts as a cutlery organizer foryour drawer. The most popular reason for a consumer to purchasea new cutlery set is when they are moving into a new home. Thissolution eliminates the need to make a second purchase of a cutlerydrawer organizer; making the only waste a thin 100% recyclableBioplastic sleeve. Bioplastics are plastics derived from renewablebiomass sources, such as vegetable fats and oils, corn starch, and peastarch.