In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.

When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds.Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor,etc.to consumers.

Simplify the unnecessary graphic elements, the product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic, create the most easily transfer appetite of telepresence. Specular highlights on the surface of the performance and the local show biscuit’s primary colors, color contrast in the deep color of large area formation, breaking the visual sense of dead at the same time, pass the sense of freshness and quality of products. Packaging integral colour collocation chose brown and gold as the main color to represent product flavor and characteristics with visual perception.

Concise design and colour combination, clearly conveys the product information and the transmission of feeling, appetite also both the visual aesthetic feeling and comfort. Our clients reaction to the work we produced: “The clean packaging reflects our brand and products with its simple, approachable and bold design. We are thrilled with the new system, and so are our consumers.”