The assignment was to create an advertisement campaign about a company that you are passionate about. Polaroid is a brand that has stood by its desire to create tangible photos that print in an instant. What is most impressive is polaroid has been able to stay true to its identity even as technology has changed.
Through this project I wanted to capture this idea of nostalgia polaroids bring. By focusing on what makes polaroids different, my idea stemmed from this foreign concept in todays digital world of actually printing out photos. I also wanted to incapacitate this idea that they use polaroids back then and they are still being used now.
Using the recreation photos it creates a contrast between old and new. You have held onto these polaroids of your past but you're still making new polaroids today. It presents this idea that Polaroids are tangible and meant to be held onto but also encourages you to make memories.