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Promote a new FX original comedy series created by and starring artist Donald Glover.
The key art for Atlanta needed to capture something about Donald’s unique take on this specific place in the world that is both modern and steeped in history. It is a show about what it means to be young, black and male in Atlanta. The directive was to create something odd and not easy to categorize, i.e.: nothing too “urban” or “gritty” or “edgy” that could feel like something we’ve all seen before. We set out to create an image that incorporated the modern and the traditional, an image that piqued your interest, was completely open for interpretation and made you want to know more.
Atlanta was FX’s most-watched original comedy series premiere since 2011.