Blake’s Hard Cider prides themselves on crafting hard cider using fresh ingredients from their orchard and farm. The Signature Series Hard Ciders were created to pay homage to the classic (and time consuming) methods of brewing Hard Cider using older, traditional techniques. There are two Signature Series Ciders, but each have very different flavor characteristics. The assignment was to brand their Signature Series ciders and design labels that reflected the traditional methods used to create the ciders, but also have each of the labels be unique from each other, although visually a part of the same series.

The Chapeau Brun is a keeved Cider, which is a traditional French style of hard cider that is naturally sweet due to its long, slow fermentation. Chapeau Brun translates to Brown Hat in French, and the cider gets its name from the accumulation of nutrients that forms a gel cap and rises to the top during fermentation.

The design for this label incorporates imagery inspired by some of the processes used in traditional cider making and the illustrations resemble old fashioned etchings and woodcuts. This look is complimented by the champagne style bottle and is juxtaposed with the Cajun cork used to seal it.

Due to the limited run and exclusivity of the Signature Series bottles, the ciders have been a big hit. The excitement around these ciders has led Blake’s Hard Cider to create even more Signature ciders for release in 2016.