The current website for the Berlin Festival of Lights is cluttered and disorganized. Thus, our goal was to create a proper website for The Berlin Festival of Lights that reflects the event’s importance in the ongoing relationship between art and community. Moving towards that goal, we aimed for succinct hierarchy that was complemented by graphics rather than focused on them. Creating a concise, navigable wayfinding system was our highest priority as we bolstered interactivity and clarity to evoke the light show’s fantastical nature.

First, we performed an audit of the digital materials, specifically the website. We scrubbed the entire site and copied all of the material into a shared document. We then took the information and wrote down all the headers and subheaders onto note cards in order to reorganize the Information Architecture. In this time, we also pinpointed the brand identity and personas that would be interested. From here, we began sketching low-fidelities. Once these were sketched, we started elevating the fidelities using Figma. Different roles were attributed throughout the team, which included duties such as copywriting, prototyping, logo design, general UI design, documentation, and user testing.

Although these were not presented to a client, our project was well-received by the professor and class. We learned how to collaborate on a design team for the first time, which gave us valuable skills to take into the workplace. As a group, we also learned many features of prototyping software, which made this project a professional success as a whole.