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Translate our brand’s witty, self-deprecating persona from its traditional platforms of outdoor and print advertising into talk- and share-worthy social media executions, to keep the conversation about our handmade bourbon growing and strong.
A series of short films, conceived and produced in-house, that add specific context and seasonality to our underlying brand proposition as “the world’s original delicious bourbon.”
Our social media audience and engagement continue to far exceed category norms, and the brand keeps growing even in the face of what seems like a new whisky launch every month.