Promote an annual Amyotrophic Lateral Sclerosis (ALS) fundraising event for the ALS Wisconsin Chapter. Posters were an important part of the tactical approach.

The campaign was all about inclusion. Just as the disease affects people from all walks of life, finding a cure will also take the support of all types of people. While the event was a Major League baseball game and tailgate party, we chose to focus on the desired attendees instead of the sport. The posters were an integral extension of a social media campaign, introducing a hash tag and a website where viewers could get more information about the event and also post about it. The goal was to generate interest in the event, while also creating a groundswell of awareness in the disease that would continue well beyond the event itself.

Not only did the event sell out, the aforementioned website quickly became a popular portal for all activities and events related to the local chapter and has become a 24/7/365 community for ALS patients, families and friends of ALS. Patients battle the disease full-time, and finding a cure requires all of us to do the same.