Icebreaker is a New Zealand outdoor clothing company that makes all their clothing from Merino wool. Think Patagonia meets Smart Wool. The idea was simply to photograph people exploring some of the most magical locations in New Zealand - skiing on glaciers, hiking and running up mountains, canoeing through fjords, four-wheel driving, that sort of thing - and wearing (of course) their clothing. It was a dream job in one of the most dream places on the planet. Everything was shot using available light.