The eBev Conference Series is the world’s premier digital/integrated beverage marketing conference, focused on beverage e-commerce marketing and technology. In preparation of this conference, eBev commissioned a new logo that would work to increase recognition in the market. They also requested a full redesign of their brand identity system to re-position this annual conference within the industry.
The design of the eBev logo utilizes negative space to represent the concept of the non-physical existence of beverage e-commerce marketing's visibility.
The modern silhouette of the logo allows for ease in application on both print collateral and digital promotions in various media platforms.