Wilson Staff developed new irons that maximize the positioning of its Power Holes technology and introduced the feature to Wilson drivers for the very first time. Another first was the release of all-new forged carbon steel irons featuring the technology, which offers a degree of feel and responsiveness that more-advanced players can take advantage of. Wilson Staff tapped 50,000feet to tackle the challenge of highlighting the technology that enables such control.
To showcase the quality and innovation, 50,000feet put the clubs in the most capable hands, capturing pro endorsements that highlighted how the clubs deliver greater control and distance. 50k partnered with Maday Productions to shoot the pro players, using captivating videography to promotes the distinctive product features.
The spots aired on both ESPN and the Golf Channel to raise awareness of Wilson Staff as a maker of the highest-quality clubs. And while Wilson is focused on providing the best possible equipment for players, it remains true to the sport and true to its commitment to innovation.