The identity is based on the Australian bower bird, renowned for its creative nest building using a variety of found objects - a perfect metaphor for a master craftsman and forager. The idea that all the furniture is made from reclaimed materials inspired in the design of the business cards. A variety of ‘found’ materials (timber, sandpaper, card etc.) were re-used and the contact details applied using a simple rubber stamp. A branding iron was created as a way to brand each item of furniture.