Reintroduce our beloved Kentucky bourbon to a new generation of drinkers who don’t know the brand’s uniquely compelling origin story.
Approach
We went to the source of all things Maker’s: our National Historic Landmark Distillery, with all the charm and beauty that entails.
Results
Since this new campaign began, sales velocity has grown well above category and key rivals; we are reclaiming the relevance and craft credibility that are critical to success with our younger key target.
