Metalfer Group is an industrial holding company with business activities in steel, mining, energy and infrastructure. The new brand identity and logo system for the group and its subsidiary companies – Metalfer Steel, Energy and Mining – unifies them as a family while giving enough differentiation and personality for them to stand alone as individual brands.
The concept is inspired by the four elements central to the operation of the Metalfer companies – fire for steel, earth for mining, water for energy, and air for the whole group.
Individual square symbols for each element are combined in different permutations within an overall square and bounded by a red circle, which references the previous Metalfer symbol. The unique compositions within the unified suite of logos make each company individually identifiable as well as recognisably part of the group.