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As a bank, Abu Dhabi Commercial Bank (ADCB) is seen as a thought leader and innovator amongst their peers. ADCB wanted their marketing materials, specifically their annual report, to reflect their ambition along with the discipline to achieve it.
We built on ADCB’s existing brand to create impactful designs that explained ADCB’s story clearly and also translated digitally.
The oversized annual report, with English and Arabic versions, presented as a custom boxed set, reinforces ADCB's positioning and stature. Original photography and engaging data graphics bring to life a modern, cutting edge financial institution.