Create branding numerals for redeveloped high rise office tower, the location is also primary entry point into the City of Glendale, California
Approach
Historical research into alternative directions in twentieth century geometric sans serif typestyles. These numerals base don sketches done by Ladislav Sutnar.
Results
Beautiful, large scale. 'transparent' numerals which brand both the building and the site as a City entry point. The open face numerals were driven by the City's requirement that the numerals not block the view to the building.
