The goal of this project was to rebrand the company Absolument Fromage, a French-inspired charcuterie store that specializes in cheeses. The brand needed a simpler image that would translate well across mediums, as well as show customers that the seemingly 'luxury' products for sale inside are affordable and accessible.

I chose to create a logo that combined iconography of the store's main aspects: France and cheese. First, using the image of the Eiffel tower to create the "A" of Absolument, and second, using a wheel of red-waxed cheese as a container.

This rebrand kept the luxury feel that the average consumer associates with French cuisine, while also making sure that said luxury didn't feel intimidating or inaccessible. Through using such simple imagery, the store's main focus is easily interpretable at a glance, and its simple yet elegant shapes make it seem approachable, yet 'fancy.'