Legal Sea Foods asked us to create a new campaign that could possibly feature their CEO, Roger Berkowitz.
We took advantage of the upcoming Presidential election by creating a timely and topical, mock Presidential Campaign, featuring the CEO of Legal Sea Foods. We, as a country, can get extremely invested in the candidates and their campaigns, making election season a very polarizing time. We saw this as a perfect opportunity to have some fun and put a “fishy” spin on politics.
The campaign generated publicity, way beyond what we could have expected. Seemingly overnight, people took to social media to give their take on the campaign. It created so much buzz, that various media outlets picked up the story. Though the campaign ran primarily in the Boston area, the media carried it to states and cities that we had never intended.