This is a Rebranding Identity project and I have attempted to redesign the identity for the Atlanta Audubon Society. Atlanta Audubon Society is well—known for its peaceful coexistence between birds and humans. My design proposes an emblem mark for the organization which incorporates this very idea of a perfect balance in urban and natural habitat and also depicts the main vision of Atlanta Audubon Society which is in protecting the natural habitat and ecosystem.

In this branding process for this organization, the main elements that I wanted to highlight are the branding and marketing strategy so that many people know about this organization and can be a part of it. Therefore, I specifically designed the social media exposures and marketing strategies products like membership cards, binoculars and bags, tickets for the bird fest event, and stationery. The main focus of the organization is to promote three main criteria: Join, Donate and Shop. They have good online shopping commercials for the people, and that's why I did the packaging for the coffee blend as they sell their own coffee blend.

All professors in SCAD appreciated this project, even I won the London International Creative Competition award for this project.