After 14 years of salons, photo shoots, film sets and catwalks all around the world, Kenna Kennor wanted to build something of his own. Something different. Something that stood in sharp contrast the traditional salon: its haste, hustle, bad lighting, weak tea and the continual churn of clients and stylists. Something that reflected Kenna’s own high fashion sensibility while capturing his relaxed and eclectic style. The anti-salon. Kennaland first opened in an inconspicuous location above a notorious Hackney pub. The American sister studio followed suit, finding a home in an abandoned pencil factory in Greenpoint, Brooklyn. Wildly successful, Kennaland needed an identity that fully captured the duality and contradictions of fashion and comfort, quality and edge, London and New York, and Kenna himself.
The studios derive their name from Kenna’s childhood. A schoolmate “celebrated” Kenna’s ginger hair by filling an old orange shoebox, with a menagerie of orange trinkets and dubbed it Kennaland. From the typography to the imagery, the new identity reflects this magical place of contradiction and duality. Serifs crashing with san serifs. British culture colliding with American. High fashion colliding with a DIY spirit. Kenna’s youth and Kenna’s career. A multilayered symbol joins the new menagerie of imagery and voice. Our color palette was born ginger too, with orange, copper, and an aged patina blue.
Anyone who wants somebody to care about their hair as much as they do. Anyone who craves high quality style and care without the snooty egos and stuffy atmosphere.